01 March 2009

The 2009 Asia-Pacific Outsourcing Summit @ Kuala Lumpur (12-13 MAY 2009)

Outsourcing 2009: Asia’s Role in the NEW Global Economy

The 2009 Asia-Pacific Outsourcing Summit, being held 12-13 May, 2009 in Kuala Lumpur, Malaysia in association with Outsourcing Malaysia and PIKOM, the association representing the information and communications technology (ICT) industry in Malaysia, brings the world’s top outsourcing practitioners and business leaders together for a once-a-year, one-of-a-kind gathering to explore and set the future of outsourcing in Asia.

The Summit will explore and showcase the critical role Asia now plays in the global outsourcing marketplace. And while today’s economic slowdown certainly impacts all aspects of business — including outsourcing and offshoring — there is no doubt that Asia will be pivotal moving forward.

The theme is Outsourcing 2009: Asia’s Role in the NEW Global Economy with major emphases on:
  1. Outsourcing’s emergence as a global business practice and profession.
  2. How exceptional results demand exceptional execution.
  3. The critical connection between cultural ties and global sourcing decisions.
  4. How the most successful firms simultaneously think globally, but act locally.

The Summit is designed to create a forum where outsourcing is discussed from both global and regional points of view. There are some significant differences in creating and implementing outsourcing strategies in the Asian marketplace. We want to explore and highlight these and learn from those who have experience in the arena to create customer-provider interaction through joint presentations as well as through panel participation. The emphasis will be on case studies and lessons learned.

More information and registration at Outsourcing Professional.

Outsourcing Malaysia

Outsourcing, according to Wikipedia (2009) is subcontracting a process, such as product design or manufacturing, to a third-party company. The decision to outsource is often made in the interest of lowering firm or making better use of time and energy costs, redirecting or conserving energy directed at the competencies of a particular business, or to make more efficient use of land, labor, capital, (information) technology and resources. Outsourcing became part of the business lexicon during the 1980s. It is essentially a division of labour.

As a fast developing country, for decades, Malaysian companies have been insourcing work, hence outsourcing the nation's resources for growing the local economy. This was highlighted among others in 2003 by an article in Computer World - "Malaysia: Success comes one park at a time":

The Malaysian government aspires to build the country of 22 million people in the image of Singapore's exceptional technology success. It has invested $10 billion in two high-tech parks -- Cyberjaya and Putrajaya -- as part of its Multimedia Super Corridor project to attract international business.

By 2006, the country formally declares its focus on outsourcing when Dato' Seri Abdullah bin Hj Ahmad Badawi, the Prime Minister of Malaysia launches "Outsourcing Malaysia" in Austin during the WITSA's WCIT 2006 event. That Outsourcing Malaysia started as an initiative chaired by Association of the Computer and Multimedia Industry of Malaysia (PIKOM), in collaboration with and with support from Multimedia Development Corporation (MDeC) and Malaysia Debt Ventures (MDV). MDeC also followed suit with its own dedicated website on Shared Services & Outsourcing a year later in 2007. These progresses were highlighted by Dian Schaffhauser, the editor and managing director of Sourcingmag.com in his article entitled "Outsourcing Malaysia: In Search of Excellence"

Not much was heard since about this initiative though, except occasional press releases in 2008 and especially during the few 'hot weeks' of WCIT 2008 in Kuala Lumpur and The Outsourcing Malaysia Conference 2008 on 11-13 November 2008, until finally this year, when the announcement for the 2009 Asia-Pacific Outsourcing Summit (as part of the Outsourcing World Summit Conference Series) came in - the Summit will be Kuala Lumpur Convention Center (KLCC) for two days starting 12th of May 2009.

It's worth nothing however, that five local companies made it the top Global Services 2008 list back in early 2008. The companies are eaCap, KOMPAKAR, Scicom, Vantage Point Consulting and SnT Global.

But, 2009 will clearly be very challenging for most economic boosting initatives as the global financial crises and an obvious recession spirals around most countries including the United States and European nations with direct effects to Malaysia as one of the hosting countries for US-based multinational companies (MNCs). In fact, just days ago, a Business Times headline adds up to the scare for the business community - "Malaysia outsourcing position could be in jeopardy", says Marina Emmanuel.

"In the past month itself, we have seen blue-chip companies that used Malaysia as an outsourcing hub migrate up to 80 per cent of their back-office operations out of the country." - Customer Relationship Management and Contact Centre Association of Malaysia (CCAM) president Leo Ariyanayakam said.
Stay tuned as we continue to look into Malaysia's Outsourcing scenes...